Sales & Marketing

Ticketmaster implements ‘All-In Pricing’ in US market

Photo by Shawn Sim on Unsplash

Ticketmaster has deployed its new All-In Pricing feature in the US market, but it is only automatically displayed in two states.

Prices that include all fees will now be automatically displayed in New York and Tennessee, with Connecticut to follow in October.

In the rest of the country, a Price Toggle button within search filters allows users to choose to see the all-in price on any event. Ticketmaster said any venue, artist, or sports team can choose to display all-in pricing for their event. “We continue to support and advocate for all-in pricing laws nationwide,” the business said in a statement.

Ticketmaster vowed in June that it would implement all-in pricing in September following a meeting with President Joe Biden. The wider Live Nation group, SeatGeek and other entertainment businesses were also present.

The discussion was part of President Biden’s ‘Junk Fee Prevention Act’, which is calling for companies to lower service fees that are often added to tickets for concerts or sporting events.

At the time, Stephen Parker, the executive director of the National Independent Venue Association (NIVA), said all-in pricing was necessary to protect consumers.

He said: “Up-front pricing should be the start of comprehensive ticketing reform that protects consumers from price gouging and deceptive practices by predatory resellers. Other needed reforms such as banning speculative tickets and deceptive websites would further protect consumers in the ticketing marketplace.

“We applaud the President for the meeting and look forward to working with his Administration and Congress to make comprehensive, bipartisan ticketing reform a reality.”