Industry News

TickX links up with Lancashire Cricket

TickX has enhanced its sports offering after teaming up with Lancashire Cricket and its Emirates Old Trafford venue.

Under the agreement, the cricket club’s international and domestic fixtures will feature on the event discovery platform’s search engine.

As part of the deal, TickX has also partnered with ticketing engagement platform SecuTix, who have recently announced a new contract with Lancashire Cricket to become its ticketing system provider.

Steve Pearce (pictured left), TickX co-founder and chief executive, said: “We’re delighted to announce the partnerships with Lancashire Cricket and SecuTix. Lancashire is a forward-thinking club who want to open up new channels to market.

“The team at SecuTix has also been a pleasure to work with and it was an easy decision to partner with their market-leading ticket engagement platform. We’re committed to partnering with clubs and stadiums across all sports to make it easier than ever for fans to get the best-priced tickets available.”

Cricket fans will benefit as TickX pulls results from more than 75 ticket-selling platforms, including Ticketmaster, Eventim and See Tickets, and displays them in one place.

TickX added that further sporting partnerships are to be announced soon.

Jonathon Nuttall (pictured right), head of ticketing and digital systems at Lancashire Cricket, said: “The game of cricket is entering a key phase of its development. We’ve been preparing for this with changes to our providers, and the way we approach the sales of tickets across all of our events, to existing, lapsed and new audiences.

“TickX provides us with a new route to market, and as they develop their offering to buyers, we hope to grow our supporter base alongside them.”

TickX is available to customers across UK, Ireland and Spain online or via the TickX app, with further expansion across Europe planned.

David Hornby, SecuTix’s UK managing director, added: “Our agile platform has integrated easily with the TickX system. This means that customers coming through TickX will experience the same seamless journey as fans who buy direct from the club do.”

The deal between the parties was brokered at the recent TheTicketingBusiness Forum, which was held at Emirates Old Trafford in April.

“TheTicketingBusiness team was delighted to play its part in encouraging this deal,” said Ian Nuttall, co-founder TheTicketingBusiness. “All parties – venue, ticketing platform and TickX – met at our 2018 Forum which helped the relationship and the subsequent deal blossom.”

Image: TickX