Ticketmaster has partnered with Bixby, the virtual assistant platform of Samsung, to provide fans with access to tickets for live events via voice commands.

The partnership is designed to give fans a personalised experience, enabling them to discover events and select seats using voice technology.

Fans will be able to use their voice and their Samsung Galaxy Note9 to search for events by artists or teams, and location or event dates, simply by saying, “Hi Bixby, find concert tickets in Los Angeles” or “Hi Bixby, what sporting events are happening in New York this weekend?”

Bixby will return results to the user’s device, allowing fans to confirm their order details and finalise their purchase.

“Ticketmaster is constantly looking for new ways to make it easy for fans to discover events and buy tickets, and voice is an exciting technology,” Ticketmaster president Jared Smith said.

“By opening our platform over the past several years, Ticketmaster has greatly expanded our inventory’s reach and we’ve built a best-in-class list of third-party partners. Bixby offers yet another avenue for fans to tap into the largest selection of live events available. We’re excited about this partnership with Samsung because fans will see a personalised experience based on the artists, teams and events that they love the most.”

The agreement marks Ticketmaster’s latest partnership with third-party apps and follows initiatives with the likes of Facebook, Spotify, Groupon, BandsinTown and YouTube.

Ticketmaster’s Bixby initiative is available in North America and is currently live on the Samsung Galaxy Note9.

Image: PRNewswire