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SeatGeek drives home PGA of America deal

SeatGeek has replaced AXS as the official ticketing supplier of the PGA of America’s top golf events.

The exclusive six-year deal covers the PGA Championship, Senior PGA Championship, and Women’s PGA Championship, as well as the 2025 Ryder Cup.

The partnership has kicked off immediately with ticket sales starting for 2024 PGA Championship pre-registrants. General public sales for any remaining inventory will begin later in the summer.

“At the PGA of America, we’re continually looking to improve the championship experience, not only for our spectators but for our staff and tournament organizers who work tirelessly to create incredible moments for our attendees,” said Arjun Chowdri, chief innovation officer at PGA of America. “SeatGeek’s technology and depth of data will give us unique insights into our spectators’ wants and needs while also helping us connect with a new generation of fans and players.”

As part of the partnership, SeatGeek’s event-day feature, Rally, will give attendees the opportunity to find driving directions on each course, purchase merchandise and receive details on event-day activations from brands.

Jeff Ianello, head of sales, North America and executive vice president at SeatGeek, said: “PGA of America has always been a catalyst for change within golf. Everything they do has been with spectators and players top of mind. This is why we’re thrilled to work side by side with the PGA of America, who is committed to improving the championship experience and, as a result, growing the game for generations to come.”

SeatGeek recently announced a partnership with the Ladies Professional Golf Association (LPGA), as well as deals with Major League Baseball (MLB) and Paciolan, the largest ticketing company in college athletics.

Image: PGA of America