Make it Social, which allows users to book tickets as a group but pay individually, has teamed up with UK ski firm Skiworld.
The Edinburgh-based company said the deal meant groups looking to book a ski holiday through its new partner would be able to utilise its ticketing technology.
According to the Scotsman newspaper, figures reveal that the ease of booking increases the average group size by six people.
Diane Palumbo, Skiworld’s director of sales and marketing, said: “We are always looking for ways to make things smoother and simpler for customers.”
Skiworld, which was founded in 1982, is the largest independent ski tour operator in the UK.
Make it Social founder Eddie Robb added: “I am passionate about snowsports so am particularly excited to be opening this up to the skiing community via Skiworld.”
Make it Social’s announcement follows recent partnership deals with the Capital firm and Ambassador Theatre Group, Ticketmaster and, most recently, The Ticket Factory.