Fan-to-fan ticket exchange Lyte has hired Lawrence Peryer as its new head of business and corporate development.
Peryer previously worked as director of event and tickets for Amazon, leading the event business with the e-commerce firm’s ticketing division.
In the past he has also worked as executive vice-president at Warner Music Group, where he led the company’s global Artist Services division, and held roles at Live Nation.
In a statement reported by Billboard magazine, Lyte founder and chief executive Ant Taylor said: “LP’s entire career has been about connecting fans directly to the artists and experiences they love while also showing rights holders and the industry at large how to build scalable, profitable businesses from those connections. The fit with Lyte was just there.”
Taylor added: “We look forward to having LP here. He will accelerate our mission to help our industry partners recapture secondary market revenue, drive attendance for their events and super-serve fans.”
Lyte claims on its website that it delivered over $1.5m in fan savings in 2017 alone by using dynamic pricing as a “weapon” against third-party scalpers. All tickets purchased through the company are newly issued by its partners directly to fans.