Smart Pricer has partnered with SecuTix and will integrate its price optimisation software with the ticketing platform.

The integration of Smart Pricer’s intelligent pricing tool with SecuTix’ SaaS ticketing solution SecuTix 360° gives ticketing managers convenient access to the advanced pricing service.

SecuTix 360° is a globally integrated software suite that has been developed for professionals in the fields of entertainment, leisure, and events.

Under the agreement, SecuTix clients will have direct access to Smart Pricer’s intelligent pricing software.

Smart Pricer’s service is built around a real-time pricing service powered by machine learning. In the pricing mechanism, more than 100 parameters are consumed, analysed in real-time and price optimisations proposed.

Franz Blechschmidt, co-founder and managing director of Smart Pricer said: “We are excited to be Secutix’s new partner for ticket price optimisations. Through our partnership, we can offer clients direct access to our pricing know-how and technology. Daily manual work of entering price updates into the system will disappear. We see great potential in this partnership and are looking forward to boosting ticketing revenue.”

Image: Jeshoots