Ticketing technology company Accesso has further expanded its sporting footprint by adding two new US professional Major League Rugby (MLR) organisations to its portfolio.

The New Orleans (NOLA) Gold and most recently Austin Elite Rugby have both entered into three-year agreements with Accesso to begin using its ShoWare ticketing and ecommerce platform.

“We couldn’t be more excited to partner with Accesso for our event ticketing needs,” said NOLA Gold owner Tim Falcon. “NOLA Gold is always looking for new and innovative ways to invest in the fan experience.

“In Accesso, NOLA Gold has found a trusted partner that understands the industry and can provide us reliable, accessible service whenever and wherever we need it.”

The partnership will allow the teams to streamline assigned seating ticket sales, manage access control and provide full-service call centre operation for their ticket sales beginning in mid-October.

The Accesso ShoWare suite enables operators to manage the ticketing process on a single platform while providing fans an “intuitive purchasing experience.”

“As our team and fanbase continue to grow, we realised the need for a solution that prioritised ease-of-use, both for operators and fans,” said Richard Osborn, owner of Austin Elite Rugby. 

“Utilising the Accesso ShoWare solution will help our organisation have total in-house control over the data management system, enabling us to better understand our fans and simplify their ticketing experience.”

The Software-as-a-Service (SaaS) solution offers operators flexibility and control over ticket sales in assigned seating venues, allowing them to streamline the ticketing process while maximising revenue.

With integrated, white-label call centre service, fans can interact with informed representatives trained to provide technical support, drive team ticket sales and provide customer service.

“As rugby continues to move into the mainstream in the USA, we are honoured to partner with these two teams to bring them innovative ticketing technology that will enhance their operations and bottom line,” said Paul Noland, Accesso chief executive. “Our focus has always been to drive innovation that will enhance the guest experience and we’re pleased to bring that to the ever-expanding American rugby fanbase.”

Image: hirobi