Barcelona has introduced a new initiative to transform fans’ tour experience at the Camp Nou.

The experience has been launched by messaging app Viber, consumer activation platform Vivoom and online football media business Dugout.

Viber is an existing partner of the Spanish LaLiga club and serves as the its official communications channel. Viber’s parent company, Rakuten, is the club’s shirt sponsor.

In partnership with Dugout, Viber is integrating Vivoom into its Barcelona chatbot in a move that will enable fans to create and share unique end-to-end video experiences at the Camp Nou. Through the Viber app, fans will be able to experience what it is like to sign a contract with Barcelona, meet the press, tour the home dressing room, walk through the tunnel and film themselves performing skills.

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Image: Viber