Event ticketing and technology firm ShowClix has moved to bolster its music and comedy offerings through a partnership with verified artist data firm Muzooka.

The collaboration will provide added features to organisers of live music and comedy shows, such as the automation of setlist reporting to ensure proper payout for song rights holders, as well as giving artists and managers the ability to update their own photos, bios, videos, and social media links across multiple platforms from one central hub.

Event organisers that use ShowClix, owned by Patron Technology, will have more confidence when it comes to using artist assets for promotional purposes with the Muzooka partnership.

Jason Mastrine, vice president of strategic partnerships at Patron Technology, said: “The music venue, festival, and comedy rosters at ShowClix have been growing rapidly for some time now, and I think this partnership is a clear indication that ShowClix is driven to continue that growth. Muzooka’s asset management system is a great addition, and their work to ensure performers can easily claim the royalties they are owed, and any venue licensing fees are properly distributed, speaks volumes about their value in this industry.”

The partnership will enable ShowClix users to easily promote talent on their event listings with access to Muzooka’s artist database, all from inside the ShowClix system.

Organisers will be able to add talent bios, images, featured videos, and social links to event listings easily. The integration eliminates the need for event organisers to manually track down these assets themselves.

“This integration shows that ShowClix is committed to helping not just their event partners, but also the artists that play those events,” said Muzooka founder and chief executive, Shawn Wilson.

“By putting the power to control their media assets in the hands of artists and managers, along with helping musicians get paid their proper live performance royalties, we can make a real difference for promoters and performers alike. One of our primary goals is making the live space more profitable and easier to manage for everyone involved. Working with ShowClix is a huge step toward that goal.”

Image: Joe Diaz