Mobile-focused ticketing firm Dice has been appointed as NME’s live music listing partner.
The Dice app locks tickets to a fan’s phone, preventing any resale options on the secondary market. It also allows fans to get a refund on tickets to sold out shows, with those tickets then offered to other fans via a Waiting List.
Charlotte Gunn, NME editor, said: “Finally, an effective way of preventing profiteering touts from forcing up ticket prices for real fans! Dice’s approach to ticketing is truly game-changing and is a solution to the age-old problem of touts generating millions in revenue that doesn’t find its way back to the music industry.
“We hear from readers all the time who’ve been ripped off and have reported on the issue extensively. We are so proud to be the first UK media brand to stand alongside Dice so we can do our bit to make live music fairer for fans, artists and venues.”
NME, which has 16.5 million fans visiting its site each month, is the first UK media organisation to partner with Dice, though the ticketing firm has several UK venue partners including London’s iconic Troxy, Scala and The Underworld.
Russ Tannen, Dice’s UK managing director, added: “Thousands of people discover artists and book tickets to their shows through NME.com each week. I want those fans to know that each time they buy a ticket through NME.com, they’re supporting our fight against touts.”