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US college basketball tix reach Super Bowl prices

SeatGeek’s Chris Leyden has said the size of Duke University’s basketball arena is the driving force behind resale ticket prices rising to near Super Bowl level.

The 9,314-seat Cameron Indoor Stadium is the primary indoor athletic venue for the No.1 ranked Duke Blue Devils, and is one of the smaller venues in college basketball.

The NCAA Division One basketball game against North Carolina, which took place yesterday (Wednesday), saw last-minute resale prices on SeatGeek reach $3,296 (£2,523/€2,904).

Leyden told USA Today Sports the prices seen last night on the ticketing site were a higher average resale price than tickets at four of the past nine Super Bowls.

The 2019 Super Bowl between the New England Patriots and Los Angeles Rams had an average resale price of $4,656 on the site, Leyden added.

“The biggest driver here is venue size,” Leyden told USA Today Sports. “Cameron Indoor is one of the smaller venues in college basketball, especially when you remove a bunch of seats for students. This is supply and demand at work — there is a ton of demand and very little supply.”

Leyden also noted that the average resale value for Wednesday’s tickets on SeatGeek has nearly doubled compared with last year’s average price of $1,880. The cheapest tickets available for the game were listed at $2,696 on Vivid Seats, $2,755 on StubHub and $2,800 on SeatGeek, as of Wednesday morning.

The game, which had former President Barack Obama and director Spike Lee in attendance, saw North Carolina beat Duke 88-72.

Image: Keenan Hairston