The New York Mets have launched a new subscription ticketing package targeting the millennial demographic offering standing-room-only access to Citi Field, while telecommunications company T-Mobile has revealed it is planning a national ticketing program for Major League Baseball (MLB) games.

The ‘Amazin’ Mets Pass’ will retail at $39 (£30/€34) per month and allows users to download mobile tickets via an app to 78 games during the 2019 season.

Tickets can be purchased at the last minute and can also be upgraded to seats for weekday games. However, the package does exclude high-demand games such as the April 4 home opener against the Washington Nationals and two games against the New York Yankees on July 2-3.

Chris Zaber, the Mets’ senior vice-president of ticket sales, told the New York Post newspaper: “The program is targeted to the millennial demographic and unconventional audiences. It’s a great way to gain access to Citi Field at a low cost. Even if you come to three games a month, it’s a great deal.”

He added: “Citi Field has a lot of great options for standing-room-only ticket holders. There’s the Shea Bridge and there are great food offerings. There are a lot of fun things to see and do.”

Meanwhile, T-Mobile has revealed its own ticketing scheme for MLB games after extending its sponsorship deal with the League. T-Mobile has served as a key partner of MLB since 2013 and has signed a four-year contract extension to continue as its official wireless sponsor.

The new contract includes a wealth of perks for T-Mobile customers, including a free year’s subscription to the League’s live streaming platform, MLB.TV, and the MLB At Bat app’s premium features, a $118.99 value – via T-Mobile Tuesdays.

While not disclosing further information, T-Mobile added that it is set to launch a national MLB ticketing program featuring special offers to ballparks across the US. T-Mobile Tuesdays will also enable customers to utilise a 20% discount when purchasing sports tickets through the Fanxchange platform.

Image: StubHub