The International Cricket Council (ICC) has named digital travel platform Booking.com as its accommodation and attractions booking partner for all events.
The five-year agreement will include the men’s Cricket World Cup 2019 in England and Wales, the women’s and men’s T20 World Cups in Australia in 2020, the women’s World Cup in New Zealand in 2021, the men’s T20 World Cup in India in 2021, the women’s T20 World Cup in 2022 and the men’s Cricket World Cup in India in 2023.
Pepijn Rijvers, senior vice president, Booking.com, said: “The opportunity to experience the excitement of an international cricket tournament in person is a compelling reason to travel for millions of Booking.com customers around the world.
“With more than a billion fans globally, we’re delighted to be celebrating one of the world’s biggest sports together with the ICC, combining the thrill of world-class competition and travel.”
Booking.com claims to have 28 million listings in more than 145,000 destinations across the world, including everywhere ICC events are taking place.
ICC general manager – commercial, Campbell Jamieson, said: “We welcome Booking.com, which is one of the world’s leading travel brands, into the international cricket community as a strategic global partner for the next five years.
“Together we want to make it easier than ever for cricket fans to travel to an ICC global event and ensure more of the world can enjoy this great game.”
Image: Matt Sellers
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