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Sheeran breaks South African tix sales record

Ed Sheeran has smashed attendance records in South Africa following his four shows in Cape Town and Johannesburg.

The singer sold 230,000 tickets for the gigs at the Cape Town Stadium and Johannesburg’s FNB Stadium as he made his South African debut. The 230,000 sales put him 30,000 ahead of the previous record.

The March gigs, promoted by AEG Presents and South Africa-based Big Concerts, came after Sheeran’s ‘Divide’ world tour set the all-time touring record for a calendar year after grossing $432m (£341m/€397m) in 2018 alone.

“Ed is an artist who makes universal and timeless music and that’s why he is a global phenomenon,” said Simon Jones, AEG Presents UK SVP live music international.

“With the South African stadium tour we were taking him to a new audience who hadn’t experienced him live and the appetite to come to the shows was enormous.

“The operation to ensure all Ed’s fans were able to enjoy the concerts in an extremely safe environment was huge.

“Along with our partners Big Concerts the co-operation from all relevant government services to achieve this was fantastic and showed what a brilliant destination South Africa is for international touring artists.

“We are really proud to have worked on the shows with Ed and his team and to deliver something very special in a brand new territory.”