German software company Dimedis has claimed a new landmark for its FairMate product by announcing that 25 million tickets have now been sold through the platform.

FairMate is an overarching visitor management platform for trade fairs, congresses and events.

FairMate provides intake, ticketing, marketing and administration services for events in Germany and overseas, including Reed Exhibitions Deutschland, Messe Düsseldorf, Koelnmesse, Messe Hamburg and Stockholmsmässan.

The platform launched in 2010. Thorsten Klein, head of exhibition solutions at Dimedis, said: “To reach the record level of 25 million tickets sold this year makes us proud.

“FairMate is the leading tool for visitor management of fairs and congresses. Our customers trust its stability and performance since 2010, allowing major events to cater to hundreds of thousands of visitors.”