Dynasty Sports and Entertainment, a secondary reseller of US sports team ticketing, has expanded its concert ticketing operations.
The technology and services provider claims that it does not compete “directly with rights holders.”
The firm also announced the appointment of Schuyler Hoversten as its president of music.
He said: “Dynasty is a powerhouse in the sports ticketing world, and I am excited about the potential to bring our technology and know-how to the music industry.
“Dynasty’s technology and services are used by the majority of primary and secondary exchanges in the U.S., and we feel that the concert industry is a natural fit for the company as we continue to evolve and grow.”
Hoversten most recently served as chief revenue officer of LiveXLive Media, a global live entertainment digital media company. Prior to LiveXLive, he was the co-owner and inaugural president of LA KISS pro arena football team, overseeing sponsorship, ticketing, merchandise, marketing and game entertainment initiatives.
Dynasty chief executive Cole Rubin said: “The summer concert season is extremely important. Every year, 52 per cent of the U.S. population attends a live music event, which is why this is the perfect time for Schuyler to join us as we roll out the music side of our business.
“With Schuyler running our music division, we anticipate working with artists this summer to help them sell more tickets directly to their fans.”