Intellitix Technologies has announced a restructuring and expansion of its European organisation.

The Montreal-headquartered provider of technology-driven solutions for festivals and live events specialises in RFID-based cashless payments.

Lajos Borbely has been named as director of European sales and will oversee the day-to-day sales operations of Intellitix Europe. The executive joins the firm from AEG China and TriGranit.

Intellitix Europes has also named Barna Jardany as managing director, who previously occupied the chief product director role at Intellitix. Jardany also had a long career in ticketing, with TicketPro and in the event industry broadly.

He said: “These are exciting times for event technology, as events increasingly mirror society’s moves towards cashless payments and improved security requirements.

“Our new look, Intellitix Europe team is ideally positioned to better understand local variations and respond to clients’ individual requirements. We have many years’ experience successfully delivering RFID cashless payment and access control systems to clients who trust us at all types of events across Europe.”

The firm will also push its presence in Belgium, the Netherlands, Luxembourg and Germany by focusing on servicing event organisers through Pay Systems, which Intellitix acquired in 2017.

Intellitix president and chief executive Carlo Chiarello said: “We continue to focus our solutions on the fundamentals: revenue generation and cost reduction for our customers around the globe. This reorganisation will further strengthen our European growth strategies and client focus.

“As our technology platform enhancements begin to enter the market later this year we want to make sure we have the team ready to continue the high level of service expected of Intellitix.”

Intellitix solutions have been used in 18 countries, serviced over 3,100 events, supported 40 million users, and processed over $1bn (£768m/€890m) in cashless spending.

Image: Intellitix