Paciolan has signed a partnership deal with the University of Minnesota to bring advanced mobile and digital ticketing features to Gopher Athletics events.
Fans will receive tickets via text messages and season ticket buyers who cannot attend events can now transfer or exchange tickets with mobile account management tools.
Under the partnership, advanced ticketing and fundraising features will also be integrated into the official athletics website and mobile app, powered by SIDEARM Sports.
Minnesota athletics director Mark Coyle said: “Partnering with Paciolan allows us to provide additional benefits for our season-ticket holders, fans and donors.
“One thing our fans told us is that they wanted a more efficient ticket-management tool and Paciolan provides that. Our fans can now buy, sell and scan their tickets right from their smartphones. Paciolan will allow us to connect with our fans in a more meaningful way.”
As part of the integration, Paciolan will implement its college athletics Salesforce and CRM administrative services, giving university staff data insights to make informed business decisions and provide personalised customer service.