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ATP Finals boost marketing efforts to maximise attendance

The Association of Tennis Professionals (ATP) has employed a sports agency to provide marketing support for the ATP Finals and drive ticketing sales.

The partnership with sports marketing agency Two Circles will build on the ATP’s existing marketing strategy, while offering new consumer insights with the goal maximising attendance.

The eight-day tournament in November is the ATP Tour’s crown jewel event, and features the world’s best eight qualified men’s singles players and doubles teams.

The event, which will move to Turin from 2021, is one of the most attended sports events in the UK, and has boasted an average attendance of more than 250,000 a year since it moved to The O2 in London in 2009.

Adam Hogg, event director of the ATP Finals, said: “The Nitto ATP Finals have set an extremely high benchmark over the years. Ensuring continued growth and new heights for our season finale is a key objective for the ATP in 2019 – and that means we need to ensure tickets get in the hands of both hardcore fans, and those new to the sport looking to experience the event’s famous atmosphere at The O2. Two Circles have a strong track record in this area and we’re excited to see the positive results of our work together.”

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