Live Nation and Ticketmaster are aiming to raise the standards of accessibility at live events throughout Australia and New Zealand via a partnership with disability advocacy group Get Skilled Access.
Ticketmaster, which is owned by Live Nation, has begun testing an enhanced online booking experience across its channels (website and app) giving fans with accessible needs more flexibility and choice when buying tickets.
As for Live Nation, Get Skilled Access has already provided accessibility training to 150 employees across Australia and New Zealand. The firm is also working toward providing new levels of accessibility on its stadium tours, including the upcoming U2 Joshua Tree 2019 Tour.
Get Skilled Access was co-founded by Dylan Alcott (pictured), the three-time Paralympic gold medallist, eight-time wheelchair tennis grand slam winner and disability advocate.
The partnership with the live entertainment industry giants will see a host of initiatives launched across their portfolio of companies in Australia and New Zealand.
For the full story, head over to our sister site TheStadiumBusiness.com
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