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Future Ticketing signs biggest football deal to date

Future Ticketing has signed its biggest football deal yet after partnering with Scottish club Dundee United.

The Ireland-based operator has become the ticketing solutions provider to the second-tier Scottish Championship club, which had the 10th highest average attendance in the country last season.

United, which previously worked with Tickets.com, said it expects fans utilising the new ticket purchasing system will notice a “material improvement”.

Future Ticketing already works with Scottish Premiership club St Johnstone as well as current League of Ireland Champions and FAI Cup holders Dundalk and rivals Bohemian and Shamrock Rovers.

Mal Brannigan, Dundee United’s managing director, said Future Ticketing was selected after an extensive search.

“The club has started a substantial investment programme on being able to engage more with our fanbase and Future Ticketing’s software will be a key partner in helping us to do that,” said Brannigan,

“I am confident that anyone who uses the ticket purchasing system will see a material improvement in the experience, whether it is to buy a season ticket or a match day ticket.

“The open approach that Future Ticketing illustrated to problem-solving when challenged and the ongoing developments within its software were fundamental in making the decision.”

Dundee United attracted an average gate of just over 5,000 at Tannadice Park last season as they finished second in the table and just missed out on promotion back to the Scottish Premiership.

Liam Holton, chief executive of Future Ticketing, said, “Dundee United is one of Scotland’s leading football clubs who are making great strides both on and off the field.

“Future Ticketing aims to improve the fan experience with the club and are committed to giving the club’s passionate and loyal fans a new ticketing journey that starts with booking their tickets online and ends with a seamless match experience at Tannadice Park.”

Image: Dundee United