Advice on ticket pricing and distribution features in a new Ticketmaster-backed ‘how to’ publication designed to guide people in setting up and running their own grassroots music venues. 

The Music Venue Trust (MVT) charity has teamed up with Ticketmaster and the Mayor of London to produce the manuals ‘How to Open a Grassroots Music Venue’ and ‘How to Run a Grassroots Music Venue’.

Each book contains 15 chapters of information, gathered from the experience of the MVT’s venues network and the past five years of its work.

Areas covered include topics such as ticketing, licensing, company structure, what facilities need to be provided and ideas for diversifying what they offer.

“Developing the next generation of talent is hugely important to us, grassroots music venues are an essential part of an artist’s career and a vital cog in the music industry machine,” said Andrew Parsons, managing director at Ticketmaster UK.

“We have worked with MVT since 2015 and know the struggles that these venues face. These guides are another important step to keep music playing in grassroots venues across the UK.”

A comprehensive guidance section at the back of the books is complemented by cross-referencing with online resources on the MVT website to complete the package.

“This guidance is supported by interviews with some of the people who run the UK’s Grassroots Music Venues, to bring the text further to life and share stories of successes as well as some cautionary tales,” said an MVT spokesperson.

The guides can be accessed here:  How to Open a Grassroots Music Venue / How to Run a Grassroots Music Venue