Telecharge ASSURED, the new Shubert Ticketing platform, is set to be introduced for the Hamilton on-sale in Philadelphia to facilitate “fair access” to tickets.
The platform uses a secure registration and verification process, which generates a single-use code assigned to each online ticket purchaser. Once the valid code is entered, the customer gains fair access to available inventory in real time.
Shubert Ticketing is a division of The Shubert Organisation, Broadway’s largest theatre owner and operator, with additional venues in Boston and Philadelphia.
Its new application from Telecharge, which is the leading ticket provider on Broadway, facilitates a smooth transaction process while ensuring no single entity can game the system and buy up a majority of the inventory. Telecharge also provides clients with marketing support, including targeted emails, social media services, and digital marketing tools.
Jennifer Tattenbaum, senior director of interactive at Shubert Ticketing, said: “The highest demand events are often the hardest ticket to buy for real patrons.
“Countless secondary market operators try to scoop up as many tickets as possible to re-sell them to the public at inflated prices. It becomes impossible for real people to have their chance to get seats.”
Several core technologies contribute to Telecharge ASSURED, including registration and verification of buyers with strict ticket limits per patron; Single use codes for verified customers to access the on-sale; and an online virtual queue configured to move a high volume of customers through the process.
Eric Schwartz, product manager of interactive at Shubert Ticketing, added: “The real magic of Telecharge ASSURED is realised through combining these core elements to present a comprehensive consumer-friendly platform. As demonstrated with the ‘Hamilton’ on-sale, we are able to move an incredible number of tickets, while maintaining customer satisfaction throughout the process.”
Shubert Ticketing will be implementing the platform during the on-sale period of multiple attractions opening this autumn in Telecharge venues.