US-based start-up FanDragon Technologies has bolstered its executive team with three new appointments to spearhead the company’s next phase of growth.
The blockchain-powered, mobile ticket delivery firm has appointed Steve Machin as global director of ticketing strategy and innovation, Mark Weiss as chief business officer and general counsel, and Jason Black as chief of staff.
Machin has previously worked at Live Nation, where he developed the Ultrastar fan-club business. At Ticketmaster, Machin served as head of European music introducing new services, such as global pre-sales, following his role in corporate development where he worked on acquisitions across Europe.
Most recently, Weiss provided senior executive services to Cerberus, a global private investment firm, where he led and executed global transactions. Black joins FanDragon after 20 years of operational experience with tech start-ups and traditional media companies.
FanDragon chief executive Robert Weiss said: “Seasoned executives like Steve, Mark and Jason will help inform our market strategy and push the limits of innovation. These key hires bring decades of ticketing, business and tech expertise to FanDragon. I’m excited to continue building out our roster of industry experts who will fuel rapid company growth and reimagine the ticketing experience for all events.
“With our proprietary SaaS tech, FanDragon is setting a new standard for mobile ticket delivery – from tackling fraud head-on and simplifying ticket transfer to putting the digital ticket at the heart of fan engagement.”
The appointment announcements come off the back of FanDragon’s launch in July with $12m in funding to develop blockchain-backed ticket delivery solutions for events and destinations.
The firm will leverage Aventus digital assets, with the aim of fighting touts and growing revenue through what it describes as an improved fan experience.
FanDragon will create SaaS tools and mobile products to enhance safety checks across the full spectrum of ticketing markets.