The Italian Football Federation (FIGC) has signed Vivaticket as its “ideal” official ticketing partner.
The governing body of football in Italy has appointed the Bologna-based ticketing firm to help improve the fan experience over the course of the multi-year partnership.
The deal kicks off this weekend with fans able to buy tickets online and at 1,300 points of sale distributed across the country.
Vivaticket said it guarantees a “contained” pricing policy for fans, which the FIGC says will give anyone the chance to watch the national team.
The firm also added that it would also “promote and increase” the pool of fans for the Under 21 team, the national women’s team and all the national youth and futsal events.
Vivaticket’s football portfolio also includes FC Barcelona, River Plate, Inter Milan, AC Milan, AS Roma and Bologna.