Dynasty Sports and Entertainment has expanded its ticketing services through its acquisition of The Ticket Group, a North American yield management and distribution platform focused on the live entertainment industry.

The Ticket Group, based in California, helps professional sports teams and venues to distribute their tickets, as well as offering dynamic pricing algorithms, real time data and analytics and technology and inventory management.

Florida-based tech firm Dynasty provides content holders and professional sellers with the tools to automate the pricing, distribution and fulfilment of tickets to live events.

The Ticket Group president Eric van de Zilver will remain with Dynasty, and all other company employees are expected to continue with the firm as well.

Dynasty chief executive Cole Rubin said: “This is an important addition to our product family because we are adding not only amazing capabilities but also a respected industry leader in Eric.

“We are looking forward to expanding our footprint in the ticketing field and to adding The Ticket Group’s expertise to our own. We are always looking for amazing companies to work with, and feel that this is a great fit for us to benefit our customers and partners and also as part of our long-term growth strategy.”

Van de Zilver added: “Our shared vision for the industry and passion our partner’s success makes this a great fit. My goal has always been to help content holders distribute their tickets in an optimal way.

“Combining our market expertise with Dynasty’s technology and resources will enable us to provide tools that will transform the way tickets are sold. I am looking forward to working alongside Cole and his team to deliver the solutions our partners deserve.”

Image: Arturo Pardavila III