Future Ticketing has signed partnership deals with English Rugby Football Union Championship clubs the Jersey Reds and Coventry Rugby.

The Ireland-based ticketing firm agreed long-term partnerships with the second-tier rugby clubs, allowing them to sell tickets online directly to their customers through Future’s software.

Mark Morgan, Jersey Reds chairman, said the club was pleased to team up with Future Ticketing, which offered sophisticated software and brought “understanding of digital ticketing from rugby, football and horseracing,” the Irish Times reports.

The Jersey Reds play at the 4,000-capacity Stade Santander International Arena, and Coventry Rugby calls the 4,000-capacity Butts Park Arena home.

Pete Brown, managing director of Coventry Rugby, added: “We are delighted to partner with Future Ticketing. Our priority is to bring Coventry Rugby in line with the best practice in sport.”

Future also works with Irish provincial side Connacht, Scottish Premiership club St Johnstone and Championship club Dundee United, as well as current League of Ireland Champions and FAI Cup holders Dundalk and rivals Bohemian and Shamrock Rovers.