Ticketmaster has newly partnered with Major League Baseball franchise the San Diego Padres to power the digital ticketing and venue technology for all home games, concerts, and events held at Petco Park.
The partnership will also see the ticketing giant support all concerts and live events taking place at the new Sycuan Stage inside the ‘Park at the Park’, which is located behind the batter’s eye in centre field.
Under the multi-year deal, the Padres will install Ticketmaster Presence in an effort to streamline venue operations at the 42,445-capacity Petco Park, with the technology providing real-time fan insights and analytics for event owners.
Beginning in the 2020 season, fans will be able to buy and sell tickets on the Ticketmaster website or via its app. Fans will be able to access tickets to all 81 Padres home games on their mobile device and download them to a digital wallet.
“Ticketmaster is the premier ticketing and venue platform for live event entertainment and no one does it better. We couldn’t be more excited to have them as our official ticketing partner starting next season,” said Erik Greupner, president of business operations at the San Diego Padres.
“San Diego is a hub for technological innovation and we want to provide our Padres fans with innovative and seamless ways to make their time at the ballpark even more enjoyable. With Ticketmaster, we’ll be able to deliver that and more.”
The team said Presence will be beneficial as it has high rates of last-minute walk-ups at the box office. Fans will now be able to receive their tickets instantly via SMS text upon purchase from the box office window.
The Padres 2019 season drew an average attendance of 29,626 fans per game, a rise from the 26,837 figure in the 2018 season.
Clay Luter, EVP of sports at Ticketmaster North America, added: “The San Diego Padres have long prioritised taking an innovative approach to all aspects of their 50-year strong franchise, from their best-in-class venue to how they engage with their fans.
“Now with Ticketmaster as their official partner, the Padres and their fans will have the safest and best ticketing options available for Petco Park and Sycuan Stage events thanks to our industry-leading technology, designed to create the most enjoyable live event experiences for fans.”
Sycuan Stage is the new concert venue inside ‘Park at the Park’ that the Padres officially unveiled earlier this year. The outdoor venue boasts a 2.8-acre space with a capacity of more than 9,500. It is the first outdoor venue of its kind to be included inside a MLB ballpark.