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Primavera commits to mobile-only ticketing for 20th anniversary

Primavera festival has become the first major music festival to commit to a mobile-only ticketing policy, with the aim of stamping out touts.

As of 2020, which marks the Spanish festival’s 20th anniversary, fans will no longer be given physical or print-at-home tickets.

The festival, which saw a landmark year in 2019 with more than 220,000 people descending on Barcelona, has teamed up with UK ticketing firm DICE. The firm will power tickets for all Primavera Sound events in Europe, including Primavera Sound Festival in Barcelona, NOS Primavera Sound Festival in Porto, Primavera Tours and the club night Nitsa at Sala Apolo in Barcelona.

UK festivals like Lovebox, Trnsmt and Citadel have also introduced mobile tickets through Ticketmaster’s app, but Primavera is the first to go fully paperless.

Pablo Soler, founder of Primavera Sound, said: “Our team has been selling tickets for Headliner Shows and Club Nights for three decades and Primavera Sound faces its 20th anniversary next edition.

“Selling tickets is key, and everything we know from DICE makes their platform the best option both for our festivals and events. Top security features for the fan and the promoter, a great user experience, dedicated service to customers and the suppression of all use of paper in the process make DICE the perfect ticketing partner for the years to come.”