Swiss ticketing company DAIMANI claims to have launched the first global online platform dedicated to VIP hospitality products for sports, music and cultural events.

The platform offers access to experiences globally, with purchasing available in any currency or payment method selected. Customers have a choice of more than 30 local and international payment methods and more than 70 currencies

DAIMANI’s vice chairman Pascal Portes said: “We aim to become the biggest global marketplace for buying and selling VIP Hospitality tickets in real time. That’s why our range of events gets bigger every week.”

The company has an extensive selection of events across the world including the Audi FIS Ski World Cup, the Cathay Pacific/HSBC Hong Kong Sevens and matches in the English Premier League.

The firm was also the exclusive sales agent for the WTA Finals VIP hospitality programme at the Shenzhen Bay Sports Center, which has a ticketing capacity of around 6,500 across Premium, Inner Ring, Lower Grandstand and Upper Grandstand categories, with the hospitality area being able to hold 650 people.

Max Müller, chief executive of DAIMANI, said: “Together with our technology partner SAP, we have developed an online platform that not only ensures simple and intuitive operation, but also allows us to react quickly to changing market conditions.”