Championship football club Hull City has today (Monday) revealed its long-awaited new ticket pricing structure with the aim of developing a sustainable approach to increasing attendance figures.
Under the new structure, around three-quarters of current Members will see a reduction in their monthly payment from December 2019 onwards while no current Member will pay more than they are currently doing so.
The move comes following several meetings with the Club’s Supporters Committee, which is a fan-led group formed to discuss the ticketing structure, in a bid to boost the all-time low attendances at KCOM Stadium.
The new structure also sees the introduction of one flat price all around the stadium with match categories abandoned (the South Stand being the area in which family-orientated matchday activities take place), while ‘Saver’ packages are being introduced for those that attend multiple games during a season but are unable to commit to a Membership.
For Adults, memberships cost £30 per month, working out at about £15.65 per match over a 23-game home league season. The monthly costs for Seniors (65+) is £19.50, with 16-22-year-olds’ memberships costing £15. Children aged 11-15 can be Members for £9 a month, while memberships for 10-year-olds and under will cost just £3 a month.
Hull City said: “Apart from guaranteeing your seat at a great price (effectively working out at just £15.65 per game for adults), there are many other benefits to being a Member including priority access to away and cup match tickets, discount on Tiger Travel, discount in the club shop, access to exclusive Members events and free entry to the Tigers’ U23s home Professional Development League fixtures.”
The club has also introduced 12 and six-match Saver packages which involve a one-off payment of £252 or £141 for adults. This saves supporters up to £12 per game, with general match day tickets costing £33 for adults.
Over the course of Hull’s opening six games of the new season, the average gate was just 10,665, a figure that placed the club 23rd in all of the Championship.
According to the club’s recently published accounts, Hull City’s average attendance fell to just 9,477 last season.