Attraction Tickets Direct has relaunched its brand as to reflect the industry shift away from physical tickets.

Founder and chief executive Oliver Brendon said, according to TTG Media, that the operator – which sells tickets for major attractions such as Disneyland Paris – decided to lose the word ‘direct’ from its name at a time of growth in online sales and mobile ticketing technology.

Brendon said that when he started the business, the company’s key message was that they delivered hard-copy attraction tickets ‘direct’ to the customer, avoiding queues in-resort or having to redeem vouchers at the gate.

He added, TTG Media reports: “It also meant people could book independently of their tour operator package, which was rare at that time. Some of the major theme parks and attractions, such as Walt Disney World Resort in Florida, still provide branded, tangible, gate-ready tickets, which our customers love to receive in the post.

“But, as technology has evolved, we have invested in more innovative and sustainable ways to satisfy our customers’ needs, providing instantly available, mobile friendly and gate-ready e-tickets.”

The move comes after the newly named expanded to begin offering Disneyland Paris hotel and ticket packages. It also follows the 2017 growth in which it began offering Orlando theme park hotel and ticket packages. now sells all six Disneyland Paris properties plus Disney’s Davy Crockett Ranch and Les Villages Nature resorts.

Brendon continued: “Behind-the-scenes work on areas such as live calendar and pricing integrations with suppliers and mobile technology means we’ve expanded to become the go-to website for everything from Broadway show tickets to multi-attraction sightseeing passes in London, Paris or Rome.

“While theme park tickets remain a core part of what we do, we felt the time was right to drop the ‘direct’ from our name and move forward with our new-look branding.”