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Parken ticketing bids to keep fans apart for European clash

Jacob Lauesen, FC Kobenhavn’s director of marketing and development, has outlined how the Danish Superliga club has imposed ticketing restrictions in an attempt to keep fans segregated for what is likely to be a bumper attendance for a UEFA Europa League match against Celtic next month.

More than 30,000 tickets have already been snapped up by home fans for the first leg of the round-of-32 clash on February 20 at Telia Parken, Denmark’s national football stadium in Copenhagen.

With the match set to be a sell-out – thanks to a healthy travelling contingent from the Scottish Premiership club – FC Kobenhavn has taken additional steps to ensure the different sets of fans are kept separate in the stands.

“So far, we have only sold tickets to those who have previously bought a seat for our matches, which is to ensure as little mixing between fans of both clubs as possible,” Lauesen told the Daily Record newspaper.

“Celtic fans can only purchase tickets through their own club. Any away fans found trying to enter or in the home sections of the stadium may be asked to leave.

“We are very pleased with the huge amount of interest in the game. Sales have gone well so far and we enter the New Year with 30,000 tickets gone already. We expect the Celtic game to be completely sold out, so we recommend to our supporters to get a seat soon if you want to attend this big European clash.”

After speaking at the 10th anniversary edition of TheStadiumBusiness Summit in Manchester in June 2019, Lauesen explained to TheStadiumBusiness.com how the club had adopted ‘Netflix-type’ rolling payment plans to complement traditional season tickets.

Lauesen added that the club had enjoyed huge success in retaining match-going customers and had boosted attendances for less popular fixtures through flexible seat options, which allow fans to sit together in selected groups – for example, for weekend league games after big midweek European contests.

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