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Made Event partners with ID&T to expand festival, concert business in NYC

Dutch dance music event organiser ID&T has entered into a strategic partnership with New York-based Made Event.

Made Event, a producer of electronic music events and the creator of the Electric Zoo Festival, will work with ID&T’s European executive team to continue to produce the flagship festival, and will expand Made’s club and concert business in the New York area.

Both companies are owned by LiveStyle, the largest global producer of live events and digital entertainment content focused on electronic music.

Ritty van Straalen, chief executive of ID&T Group, said: “Made Event and ID&T share the same vision. We both believe in high quality experiences and want to bring the best music to market.

“The members of the Made Event team, with Adam (Richman) and Kevin (Mitchell) as their inspiring leaders, have shown that they know how to create and produce successful events and premier festivals in a very competitive market. We are looking forward to being back in New York and working with them on new ideas.”

ID&T has been responsible for creating many large electronic festivals, including Mysteryland, Awakenings, Amsterdam Open Air, Defqon.1 Weekend Festival and Sensation.

Adam Richman, senior vice-president of Made Event, added: “We are honoured to be working with ID&T, the world’s most notable dance music promoter. Working together with them will allow us to take our flagship brand Electric Zoo to cities around the world. We can’t wait to share New York City’s No. 1 festival with the rest of the globe.”

Image: Made Event