CTS Eventim has launched a joint global touring venture with pioneering promoter Michael Cohl.

The 50:50 partnership will see the companies work to “actively acquire world-class content for global touring” for the company, which so far has no official name.

Michael Cohl will add his concert business and comprehensive network, while Germany-based Eventim will provide full access to the Eventim Live promoter network, ticketing platform and its full portfolio of products and services around live events.

Eventim said in a statement: “The partnership is set to provide a comprehensive global live entertainment platform, from concept creation to production and promotion for world-class content.”

The new entity will be based in New York City and will be led by Michael Cohl and Glenn Orsher, who is the president and chief executive of S2BN Entertainment Corporation.

Eventim Live now comprises more than 30 promoters across Europe, and has now added Cohl to the portfolio, who has promoted major tours by the Rolling Stones, U2, Pink Floyd and Prince.

Over the past year, Eventim has been on an acquisition drive, having purchased the likes of Austrian promoter Barracuda Music and Switzerland’s Gadget Entertainment and Wepromote Entertainment Group Switzerland. It also purchased a minority stake in France’s Fnac Darty and its ticketing subsidiary France Billet. In October, the firm also entered the Russian live entertainment market through its acquisition of the country’s leading tour and concert promoter, Talent Concert International (TCI).