Event ticketing platform Ticketbud has launched a new social advertising tool called Ad Engine in partnership with social marketing platform ToneDen.

Ticketbud Ad Engine is designed to make highly targeted social advertising more streamlined for event organisers.

The tool allows organisers to set up and test multiple audiences to identify those that lead to more sales, automatically test various ad content combinations, drive action on ads, and provide conversion tracking with clear ROI.

Ticketbud chief executive, Kayhan Ahmadi, said: “The new Ticketbud Ad Engine was piloted with large and small events, and delivered impressive results for both. Across the board, customers were able to increase ticket sales, and create over 10x ROI from ad spend into ticket revenue.”