Experience automation platform LiveStyled has today (Monday) relaunched as Realife Tech and unveiled a ‘Post-COVID Fan Safety Hub’ to provide key customer-facing technology and help bring live events back once restrictions have eased.
The relaunch comes after the platform closed a Series A funding round of £5.7m (€6.3m/$7.1m) led by Virgo Investment Group, with additional backing from strategic investors Superfly Ventures and Stadia Ventures.
Realife Tech’s platform aggregates data from a range of systems, including apps, ticketing, WiFi, point-of-sale, digital advertising screens and access control points within real-world destinations to create a “single view” of the customer across their journey.
The post-COVID-19 safety hub will use this information to provide functionality to reduce queues at entry and exit, allow for contactless ordering and collection of food and beverage and merchandise items. The hub will also deliver targeted safety and crowd density messaging through the venue or team’s mobile app and website.
Realife Tech works with a number of leading sports and entertainment properties, including The O2 in London, Tottenham Hotspur, LA Galaxy, Indianapolis Motor Speedway and Outside Lands Festival.