Rugby Australia has launched a new brand, Wallabies Travel, through its appointment of Sports Travel & Hospitality Group (STH) as its travel provider.
The six-year agreement, which will include Rugby World Cup 2023 and the Lions Tour in 2025, will give Australian rugby fans access to experiences and travel packages.
Wallabies Travel joins other STH brands such as Team GB Live with the British Olympic Association, ICC Travel & Tours with the International Cricket Council and All Blacks Tours with New Zealand Rugby.
Simon Jefford, chief executive of STH Group, said: “The creation of Wallabies Travel is a very exciting moment for STH as it means we have now expanded our global footprint into Australia.
“Our purpose is to make ‘the memorable unforgettable’ and I believe our partnership with Rugby Australia represents a major step forward for sports travel within the region and the foundation for innovative new hospitality experiences for Australian rugby fans.”
Through the new partnership, Richmond-headquartered STH has expanded to now having offices in the UK, Japan, New Zealand and Australia.
In addition to its travel programme line-up, STH operates and markets hospitality programmes at some of the world’s biggest sporting events, including being the exclusive provider of in-venue hospitality at the Tokyo 2020 Olympic Games, which has been postponed to 2021 due to COVID-19.
Peter Sciberras, general manager commercial partnerships at Rugby Australia, added: “STH approached Rugby Australia with an innovative and broadminded approach to providing Australian Rugby fans with exceptional event experiences.
“STH will market Wallabies Travel opportunities through their extensive global customer base and we look forward to welcoming them to our events.”
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