SeatGeek has launched a solution for helping sports teams and venues return to fan-filled events following the COVID-19 related shutdown.

SeatGeek Adapt incorporates a number of different products and services, ranging from social distancing-based seating charts, to demand-based algorithms.

“For the past decade SeatGeek has consistently pushed the live events industry forward, and we feel it is essential that we uphold that responsibility during and following this pandemic,” said SeatGeek co-founder Russ D’Souza.

“We are already delivering COVID-specific data analysis and product solutions to many of our clients, and will continue to help organisations navigate the complex waters as live events return.”

The Adapt solution will support in-stadium distancing via its box office and maps features, as well as smart entry through contactless ticketing and staggered entrance times.

SeatGeek is also offering its clients demand projections on how and when fans want to return to live events, as well as providing personalised fan communications by combining fan and ticketing data with mobile metadata.

In addition, in a number of venues, the ticketing company’s app will allow users to order food and merchandise from anywhere in the venue and ahead of time to avoid queues.

The company said it has held weekly calls with all of its Major League Soccer partners to help teams react to the changing landscape.

Mike Golub, chief business officer of MLS franchise the Portland Timbers, said: “The SeatGeek team sets themselves apart by approaching our relationship not as a ticketing vendor but as a business partner.

“They have not only helped us solve any ticketing-related challenges, but they’ll use their data and analytics to help us understand when demand is returning, what fans are interested in, and how we will be able to maximise revenue while delivering a fantastic fan experience upon the return of events.”

SeatGeek’s clients include West End theatres, NFL teams, English Premier League clubs and the Atlanta Open ATP 250 tennis tournament, among others.

Image: Jerry Meaden