A study by IMPACTS Research & Development has found that fewer people intend to start visiting cultural institutions within three months, compared with their reported intentions the week previously.
The IMPACTS data, reported by Know Your Own Bone blog, which shares behavioural data and analysis relating to cultural audiences, quantifies the US adult public’s intentions to visit 84 cultural organisations from art museums and aquariums to theatres to symphonies, which have all been shut due to the COVID-19 pandemic. It surveyed 2,112 adults.
Three-month intentions to visit decreased across the US this week as last week’s bump in longer term planning was overpowered by the increase in coronavirus cases. The report found that decreases in intentions to visit in states currently experiencing spikes have shifted national intentions to visit in the three-month timeframe.
Colleen Dilenshneider, Know Your Bone’s publisher, said in the report: “This is potentially alarming and may suggest a reticence on the part of visitors to solidify planning efforts until they believe that the outbreak is being better managed.”
The report, which is updated regularly, also found that intentions to visit within one week are low in most regions in the US because a majority of entities remain closed across the nation.
It is also low in states that have reopened due to spikes in COVID-19 cases and uncertainty surrounding the virus. It said: “We may not see one-week intentions recover until more states have reopened alongside our having a better handle on the virus.”
Read the full report from Impacts featured on Know Your Bone here.
Image: Pedro Szekely
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