Shanghai Tourism Festival welcomed more than 36,000 people to its opening night on Saturday, which is double the number of people as the same period at last year’s tourism festival.
The festival, which will last until September 27, features 102 travel routes and products, as well as 156 activities.
The event sees more than 1,500 performers from around 20 countries and regions join the festivities every year.
The festival also launched an online platform for the first time, on which people can get guidance and advice for traveling and shopping by scanning a QR code.
In addition, Disneyland Park, Shanghai Wild Animal Park and Shanghai Zoo and other popular scenic spots and museums are offering half-price entrance tickets as part of 2020 Shanghai Tourism Festival’s activities.
Last month, Shanghai Disneyland theme park, the first Disney resort to reopen in May, adjusted its booking system in line with increasing its capacity.
The Chinese government raised the operating capacity from 30 to 50 per cent within its ‘Notice on Further Business Resumption of Tourism Enterprises’ memo.
Last year, Shanghai Tourism Festival saw a record 25.7 million visitors from China and abroad, up by 48 per cent year on year.