Ticketmaster Nordic has teamed up with independent live entertainment company All Things Live across Finland, Norway, Sweden and Denmark.
The partnership sees Ticketmaster become the exclusive ticketing partner of all the firm’s Nordic shows, concerts and festival activities.
The deal will see the company benefit from Ticketmaster’s services including marketing, fan communication and digital ticketing technologies.
All Things Live and Ticketmaster have worked together closely for many years in several of the Nordic countries, with this new agreement building on that cooperation.
Kim Worsøe, chief executive of All Things Live Nordic, said: “The live experience no longer begins when fans sit down in their seats, but from the moment they purchase their ticket.
“With their strong ticketing position in all the Nordic countries and our previous great experience with Ticketmaster, I am sure they are the strongest partner to fulfil our ambitions and help us to grow our business. All while providing the best service possible to All Things Live across all of our Nordic activities.”
All Things Live has offices in Oslo, Stockholm, Helsinki, and Copenhagen, covers live entertainment from local music and comedy acts to large scale musical productions, several festivals and stadium concerts.
It also operates Latter, the 800-capacity leading comedy venue in Norway, and represents around 250 local artists, promotes and produces more than 5,000 events with more than 1.5 million tickets sold annually.
Jakob Lund, managing director of Ticketmaster Nordic, said: “Knowing and having worked with All Things Live for several years, I am really proud and excited about taking this great partnership to the next level.
“When the return to live really kicks in, we are here to bring more fans the best ticketing experience and more fans to live events than ever before. I am thrilled about this first-of-its-kind Nordic partnership with the fantastic All Things Live Group.”