Tech solutions to help fans back to arenas, the prospects of a busy 2021 touring schedule and the potential of the Chinese market were among the major points of discussion during a packed second day of The Ticketing Business Forum 2020.

In a panel session featuring Richard Buck, TEG MJR chief executive, Jacqui Harris, director of commercial operations, AEG Presents, and Ian Nuttall, chief executive and co-founder of TheTicketingBusiness, artists’ eagerness to return to the stage was discussed, as well as the potential for venues being filled, particularly towards the end of 2021.

Attendees were also invited to go behind-the-scenes of a successful migration thanks to a presentation from Tim Parnin, vice president of digital technology at Rock & Roll Hall of Fame, and Brian Stallings, director of business development (Americas) at TixTrack. They covered the importance of identifying solutions for current and future needs as well as the building of strong personal relationships.

Live streaming was the subject of two sessions, including an inspirational presentation from Jim McCarthy, co-founder and CEO of Goldstar and co-founder of Stellar Tickets.

“I spend a lot of my time these days talking to people in the industry, people who are facing the crisis,” McCarthy said. “I hear creativity. I hear resolve. I see people who love what they do. I see people who want to see the live business survive and thrive.”

SecuTix described its new tools for the post-COVID world, with 3D Digital Venue presenting its solutions to help safely seats once more. Rick Jurkiewicz, director at Roboticket UK, looked at the creative ways that venues and rights-holders can reimagine the role of the ticket office as we head into the 2020s.

Martin Gammeltoft, VP commercial operations at Activity Stream, looked at how to use data to make sense of the post-COVID market.

Greg Turner, principal at High Performance Venue Consulting, assessed the potential for the Chinese ticketing market, confirming that there are opportunities for overseas operators and suppliers to thrive.

The third and final day of The Ticketing Business Forum 2020, which is taking place remotely, takes place today from 10am to 3.30pm. All presentations are available for 30 days post event.