Nottinghamshire County Cricket Club has entered a five-year deal with SecuTix that will see the ticketing engagement platform support the club’s growth and development of fan relationships.

Under the agreement, SecuTix will work with the team at Trent Bridge as its new ticketing technology partner to deliver a more streamlined ticketing experience for supporters, with an improved experience on mobile.

The club and its 15,000-capacity sports ground will use the SecuTix 360° platform to help grow the club’s fanbase and reduce operating costs.

The platform will also be used for transactions relating to matchday parking, hampers and gift vouchers, as well as hospitality.

Michael Temple, commercial director at Trent Bridge, said: “We watched the early steps of the SecuTix partnerships with other first-class counties and the ECB and took immense confidence from what they were able to deliver.

“They have grasped our brief and proven to be across the detail, quick to respond and easy to deal with. We look forward to introducing a much-improved ticket-buying journey to our members and supporters.”

SecuTix, an SaaS ticketing platform and a European developer of an integrated, cloud-based platform for white label ticketing and target group management, offers event professionals a multichannel ticketing solution that enables them to control their distribution, reach their audience and thus strengthen customer loyalty.

David Hornby, managing director of SecuTix UK and Ireland, added: “We’re delighted to be working with Nottinghamshire County Cricket Club, providing ticketing solutions for their wonderful venue, Trent Bridge.

“Our vision is to help the club enhance its ticketing process in a way that helps them build better relationships with their members and fans.”

Nottinghamshire joins Lancashire and Warwickshire as SecuTix cricket clients in the UK, with international tickets and 2021 Memberships now on sale.