TicketCo Media Services has teamed up with ticketing, marketing and fundraising technology platform Spektrix to provide the theatre industry with fully integrated broadcasting and digital marketing services.

TicketCo, a Norwegian event payment platform, launched the online pay-per-view and video-on-demand broadcasting solution in response to COVID-19. The streaming service enables monetising possibilities for pay-per-view events

TicketCo Media Services has been integrated with Spektrix, allowing clients to maximise commercial revenue by combining the CRM, ticketing and marketing fundraising tools provided by Spektrix and TicketCo Media Services’ online broadcasting services.

Kaare Bottolfsen, chief executive of TicketCo Media Services, said: “This is a partnership based on innovation and a shared commitment to providing an ever-improving customer experience.

“Together TicketCo Media Services and Spektrix will give clients access to fast, easy to use and fully integrated broadcasting and digital marketing services. The integration means that clients will retain the integrity of their datasets and their customers will enjoy a seamless user experience.

“TicketCo Media Services has made a big impact in the UK theatre sector this year, helping organisations to continue to perform, connect with audiences and generate revenue via online broadcasting. We look forward to expanding our position in the UK theatre sector through our partnership with Spektrix.”

TicketCo Media Services has recently been used to broadcast content online by venues and companies including the Royal Albert Hall, Southbank Centre, Wise Children and Tall Stories. For UK arts organisations that use Spektrix for customer relationship management the integration means TicketCo Media Services is available for monetisation of digital content without any sign-up costs or subscription fees.

Anna Wiseman, strategic partner relations of Spektrix, added: “We’re really pleased to welcome TicketCo Media Services as a new addition to our Partner Network. The ability to monetise online events has been a lifeline for many cultural organisations in 2020 and there are strong indications that this model of engaging audiences and widening access to the arts is here to stay. So, it’s vital that clients have access to a range of streaming providers that can work with Spektrix.

“We’re pleased that TicketCo Media Services has been able to use our open API to integrate its platform, enduring that shared clients can offer a streamlined purchase and viewing experience, while retaining full ownership of their customer data.”