Patron Technology, the parent company of brands including ShowClix, PatronManager, and GrowTix, has bolstered its senior leadership team with the promotions of several seasoned event professionals.

The firm has promoted Jim Barczak to senior vice-president of revenue, Rachel Bullock to senior vice-president of operations, Doug Lyons (pictured left) to senior vice-president of product and marketing, and Mike Clow to senior vice-president of engineering.

Parton has also revealed plans for further new hires in 2021 as it targets growth in virtual, in-person and hybrid events.

Marc Jenkins, chief executive of Patron Technology, said: “We’re focused on preparing for the re-starting of live, in-person events in 2021. With that said, nobody knows exactly when that will be, so it’s just as important that we continue to support our clients with our virtual technology solution and timed entry tools to simplify social distancing measures.

“For example, our team is working directly with major sports leagues so they can host online fan events, with international fandom conventions so they can provide unforgettable celebrity meet & greets, and with world-renowned music festivals to develop more efficient strategies for upcoming onsite operations.”

Elsewhere, Major League Baseball franchise the Texas Rangers has appointed Dan Hessling (pictured centre) to vice-president of ticket sales.

Hessling has been promoted from his role as director of season tickets as part of a wide-ranging strategic ticketing and sales plan initiated by the move of the team into Globe Life Field.

Hessling will now oversee the group sales team in addition to his previous responsibilities managing season ticket sales. He has been with the organisation since 2012 with extensive season and ticket sales experience.

The Rangers have also promoted former director of new business development Nick Richardson to vice-president of ticket retention and business development. Katie Morgan moves into a new role as vice-president of business analytics and ticket strategy, while assistant vice-president of events Jared Schrom has been promoted to vice-president of events.

Joe Januszewski, EVP, chief revenue and marketing officer of the Rangers, said: “As our business continues to evolve, both from a new ballpark outlook as well as the ongoing shift in consumer patterns around entertainment choices, it is crucial that we rise up to meet those changes and the attendant challenges therein.

“Committing a portion of our talented personnel resources more directly to the customer experience and deepening our relationship with our most loyal and dedicated fans is a major step in that direction.”

Meanwhile, Alexander James Bennett has started a new position as group director of business and operations at Broadwick Live, an entertainment company which has a portfolio of venues, festivals and experiences

Bennett, who sits on the board of the Association of Independent Festivals, has held the role of director of festivals at the company since 2014.

Sara Franzén (pictured right) has started a new position as ticket consultant and project manager at Tix Ticketing. She joins the Swedish firm from her role as Scandinavian in-house consultant at Eventim.

Elsewhere, Kensington Palace, Banqueting House and Kew Palace at Historic Royal Palaces has named Alex Donnelly-Palmer as its new events and operations manager.

Lyte, the San Francisco-based ticket exchange service, has named Lawrence Peryer as chief strategy officer.

Peryer comes to the role after spending a year as Lyte’s chief revenue officer.