Football-focused full-service provider NewC has moved into the Finnish marketplace by striking a digital partnership with reigning Veikkausliiga champion HJK Helsinki.

The club from the capital of Finland, which plays at the 10,700-capacity Bolt Arena, has chosen NewC as its new digital full-service provider. The partnership includes a new ticketing setup, smart stadium access control and future-proof subscription solutions, along with focusing on a more data-driven business approach.

All digital upgrades are aimed at gaining more season ticket holders and club members, and on improving the experience for club stakeholders, both on and off matchdays. “The new system has been implemented step by step, initially bringing traditional season tickets on sale,” said HJK’s commercial director, Sirja Luomaniemi.

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Image: HJK Helsinki