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AFL clubs apologise to members after Ticketmaster debacle

AFL Aussie rules football clubs have apologised after a Ticketmaster error left members frustrated when attempting to purchase tickets for the upcoming pre-season competition.

Members of several AFL clubs, who were given priority access to tickets for the upcoming AAMI Community Series, were left waiting for emails that contained a barcode to access their tickets ahead of general admission.

However, due to issues with Ticketmaster, clubs were forced to email or call those fans with the barcode – with some claiming the delay meant they missed out on tickets.

The Western Bulldogs wrote on Twitter: “Due to a Ticketmaster issue, our scheduled Member email for this morning’s AAMI on sale was delayed.

“We will be emailing all members their barcodes as soon as the issue is resolved. We’re as frustrated by this as you are and apologise for any inconvenience caused.”

St Kilda also released a statement following the delays, which said: “Apologies to members who are having trouble booking tickets, it appears the influx of people on Ticketmaster‘s site is causing issues. Members have a priority window until 3pm, so please keep trying while we look into this further.”

In addition, Carlton took to social media to confirm tickets for their clash with St Kilda – which opens the series on Thursday at Marvel Stadium — were not sold out. Some 29,000 fans can attend the game after the Victorian state government last week announced that 50-per-cent capacity crowds would be allowed there.

The Victorian announcement means the 2021 Toyota AFL Premiership season-opener on March 18 between Richmond and Carlton at Melbourne Cricket Ground will be attended by 50,000 fans, the largest sporting crowd seen in Australia since March last year.

The easing of restrictions in Victoria last week comes after the state enacted a five-day COVID-19 lockdown in mid-February in an effort to contain a virus outbreak.

Image: Bob Tan / CC BY-SA 4.0 / Edited for size