Gloucester Rugby has appointed cloud-based ticketing engagement platform SecuTix as its new ticketing technology partner.

The move is part of a broader digital transformation taking place across the Premiership Rugby club and at its home ground, the 16,115-capacity Kingsholm Stadium.

Under the agreement, SecuTix will work to expand Gloucester Rugby’s fan base, by helping to increase ticketing revenue and improve the fan experience.

Gloucester Rugby intends to use data-driven audience insights through the SecuTix 360 platform to help understand their fans better and deliver personalised, targeted marketing campaigns.

Alex Brown, chief operating officer at Gloucester Rugby, said: “We are delighted to partner with SecuTix to deliver our ticketing solution from July 2021, enabling Gloucester Rugby to provide a more user-friendly platform for our supporters. Our focus is to develop and improve our digital offering and SecuTix provide the platform for us to achieve this.

“We are excited for the return of fans to Kingsholm Stadium and believe our partnership with SecuTix will help to deliver an exceptional ticketing and fan experience.”

David Hornby, SecuTix UK managing director, added: “We’re excited to partner with a club that is leading the way in terms of sports technology. The new high capacity WiFi network at Kingsholm makes it one of the best-connected stadiums in the UK, so the opportunities for a better ticketing and fan experience are endless.

“With engagement sitting at the heart of the open SecuTix platform, we look forward to connecting with the club’s other digital partners and modernising the customer journey for Gloucester fans.”

Ticket sales on the new platform will kick off on July 1.

Gloucester Rugby joins SecuTix’s other rugby clients, which include Exeter Chiefs and Saracens.

Image: SecuTix